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If You Love It Let It Die

Project Type

Sophomore Album

Date

October 2023

Graice Kay's sophomore album release, this ambitious and cohesive project features eighteen tracks of succinct and clever lyricism, bold and dynamic vocal performance, and inventive instrumentation. Diving into dark pop anthems like "Spoilers," "Sweet Delusion," and "'Til Death Do Us Part," are juxtaposed against her bubblegum sound in "New Wave Energy" and her biting "Dating White Boys in the 21st Century." Emotionally piercing ballads such as "The Mirror," and "Paperweight" show her range as a songwriter, and the implementation of sonic and lyrical motifs reveals her intentional design in the storytelling behind the tracklist. The project as a whole gives a cinematic feel, nodding to her work as a filmmaker as well as a musical artist.

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